We’re passionate about helping you get noticed and make an impact.

Meet Amy

I'm a New Yorker with an innate ability to envision possibilities where none existed. It may be partnerships or trends, but what's most fun is pursuing the vision that meets my client’s goals and see it come to light. I love working in collaboration and sharing the joy of those successes.

The benefit of having worked in the advertising and entertainment industries for decades is having met and worked with so many incredible people from all over the world. The friendships I’ve made and the lessons I’ve learned are numerous.

I like being first. First into China in the 1990s to co-produce TV shows. First to bring sponsors to Broadway. First to product place an advertising icon into a major motion picture. One of the first to work with AI as a storytelling tool 3-years ago when even the mention of AI made people’s eyes glaze over.

How can I help you?

EXPERIENCE

January 2001 - Present

Bridge to Hollywood and Broadway

Founder and President

Bridge to Hollywood and Broadway is a consultancy lead by President and Founder Amy Willstatter.  A pioneer on the forefront of new media alignments, Amy’s background in entertainment and knowledge of advertising media values, objectives and goals distinguish her from other sponsorship, branded entertainment, promotion and product placement representatives.  Amy provides an insider's point of view into identifying and facilitating relevant entertainment partnerships.

CLIENTS INCLUDE:

  • EVP US Business Development February 2021 - Present

    Since 2021, I represented Charisma's Conversational AI platform to content providers interested in creating hyper-personalized one-to-one experiences to engage users

    • Sold Charisma.ai to Sounds True One, the mind/body/spirit publisher representing authors including Eckhart Tolle, to power their interactive online companion, Bodie, which received 500 unique users each week with an average 8 minute session usage 

    • Established the partnership with UneeQ to power their digital human's conversational platform.

  • Head of US Business Development January 2019 - August 2020

    Zenulla is a full-service China social media and branding agency providing turn-key marketing solutions for top Hollywood clients, including some of the biggest film and television stars, musicians, models, and influencers. 

    • U.S. lead for this China-based digital technology and marketing agency. 

    • Built Agency’s US talent roster with some of Hollywood’s biggest stars, models, musicians, and influencers for China's social media representation and IP incubation across the Chinese digital landscape.

    • Negotiated China social media sponsorship deal between Chinese brands and US celebrities, including actors Elizabeth Olsen, Asher Angel, Chloë Grace Moretz and Emma Dumont, social media influencer Loren Gray, singer Madilyn Bailey, model Taylor Hill

    • Identified US series for licensing across China television including "The Flash" and "Riverdale".

  • Head of Sales October 2017 - December 2018

    Remark Entertainment brought entertainment into China through licensing, talent representation, social media marketing and original production with offices in Los Angeles, Shanghai and New York.  The business was formerly known as FansTang.

    • U.S. lead - responsible for licensing content and live events for digital and theatrical distribution across China.

    • Negotiated celebrity endorsement deals, sponsorship sales and building Weibo social media management for Western celebrities.

    • Negotiated and facilitated endorsement deal between Emma Dumont and China's CozySteps shoes

  • VP of Sales April 2015 - October 2017

    Leap® Media Investments is a strategic analytics and audience development company.  Its unique audiences – based on consumer emotional attachment -- are used for advanced, strategic audience-based targeting. 

    • Led sales efforts for the industry’s only patented Audience-based Targeting process that restructured big data sets based on consumers’ Emotional Attachment to brands and content. 

    • Clients include PepsiCo and Turner Broadcasting.

  • Exec. Sponsorship Sales Director January 2013 - December 2014

    Break The Floor Productions was one of the world's largest and most revered dance conventions in the US and Canada reaching an average 1,800 kids ages 8-18 each week. Star teachers included Mandy Moore, current choreographer of Taylor Swift's Eras Tour and Oscar winning "La-La Land".

    • Developed/negotiated inaugural sponsorship sales packages for brand partnership 

    • Delivered charter sponsor tween retailer Claire’s

  • March 2002 - March 2012

    Aflac Inc. is an American insurance company and the largest provider of supplemental insurance in the United States. The company was founded in 1955 and is based in Columbus, Georgia

  • January 2000 - December 2012

    When "Thoroughly Modern Millie" was in development for its Broadway run, I immediately recognized that the strong female lead would speak directly to so many female targeted brands.  That's when Bridge to Hollywood extended its reach by rebranding Bridge to Hollywood and Broadway with the mission of bringing Broadway to Madison Avenue's attention.  This initiative took an impassioned turn after 911 when the world turned to Broadway to reaffirm "the show will go on" but to do so Broadway needed America's support.  Madison Avenue listened and a new category was created.

    2002-2004 Joined Spotco, the Broadway advertising and marketing agency, as their exclusive consultant to represent their clients

  • January 2001 - June 2003

    Sponsorship Executive for the Apollo Theater's first Latin Music Festival

    • When Latin music promoters contacted Bridge to Hollywood about their plans to launch a Latin Music Series at the world-famous Apollo Theater in Harlem to celebrate the Apollo’s Theater’s Hispanic heritage, we knew marketers would value such an alignment.

    • Bridge to Hollywood succeeded in securing Chivas Regal as the three-year title sponsor along with American Airlines and Panasonic as supporting sponsors.

April 2019 - Present

LPGA Amateurs New York City

  • November 2021 - October 2023

    • Served as Marketing Director and Board Member for the New York City Chapter of the LPGA Amateur Golf Association since 2021. Our mission is to promote female advancement through the game of golf.

    • Our non-profit chapter focuses on providing golf education, mentorship and play for 200 professional women across New York City and a portion of our funds raised go towards benefiting female charities and the NYC LPGA Girls Golf mentorship program.

    • Created marketing materials promoting the value of the chapter and in doing so established the first of its kind sponsorship with Athleta to mentor young girls playing golf. 2023 Partnerships include Athleta, Five Iron, New York Golf Center and Golf4Her.

January 1990 - November 2000

Saatchi & Saatchi Advertising

  • 1995 - 2000

    • All-Agency Entertainment Representative for all clients including Kodak, Reynolds Metals, Proctor & Gamble director for co-productions, branded entertainment, product placement and sponsorship campaigns.

    • Procter & Gamble’s AOR Director for Targeted Programming. Emmy Award Nomination for "What Every Baby Knows" on Lifetime TV

  • August 1994 - June 1995

    Changed China’s television media landscape by using ad dollars to produce and license improved television programming quality and government acceptance. The results were very successful with audiences gathering to tune in resulting in huge ratings and tremendous CPM efficiencies for P&G

    • Secure China’s government approval to replace 20-minute commercial blocks with in-program commercial placements.

    • Co-produced China’s very first modern sitcom, "I Love My Family". To this day it remains one of China’s most popular TV series that aired for 10-years.

  • January 1990 - July 1994

    Saatchi & Saatchi's Media Department leads the industry with non-traditional media platforms to build client reach across media platforms including owning syndicated television shows and unwired networks

    • Managed the distribution of two exercise shows including Body by Jake and Morning Stretch by Joanie Greggains. 

    • Negotiated Procter & Gamble’s Unwired network, earning the Agency a half-million profits in time-banks. 

    • P&G Targeted AOR team producing television shows with Lifetime Television, including "What Every Baby Knows" and "Your Child 6-12"

Career Accomplishments

Trailblazing Sales Executive and Emmy-nominated producer working at the intersection of technology, entertainment and advertising. I have a track record for working with emerging technology and, in doing so, have helped bring new, transformative capabilities to historically well-established industries.

  • I am Ithaca College's very first Theater Arts Management graduate. 

  • After working with Broadway Theater owners and at several Off-Broadway Theaters, I took an Assistant's Desk in the Literary Department of ICM where I worked with writers such as Tennessee Williams. I bet you’d be surprised to know how this brilliant and famous writer tragically died. Just ask me.

  • Deciding to try television media sales, I landed my first sales job for Comcast Cable and was soon awarded a CAB Sales Award (Cable Advertising Bureau) for an original marketing campaign I created featuring numerous retail stores at the NJ Outlet Center, which increased retail sales year over year by 35%.

  • Continuing my exploration in television media, I joined Saatchi & Saatchi's media department and in just a few years was transferred to China to launch Procter & Gamble’s TV programming initiative across mainland China.  Working in collaboration with China's Television Minister, we received permission to evolve and modernize China's media landscape to appeal to a mass audience.  By earmarking ad dollars to put towards licensed and original programming, we produced China’s first sitcom, "I Love My Family," which became a national hit that ran for 10 years. http://bridge-hollywood.com/images/press/saatchi_china.pdf

  • Returning to the U.S., I led Procter & Gamble's Targeted Programming AOR (Agency Of Record) for Saatchi & Saatchi Advertising. I received an Emmy Award Nomination for "What Every Baby Knows" on Lifetime TV.

  • Ran Saatchi & Saatchi's Programming, Entertainment, and New Media Division.  Secured Kodak's hands-on product integration into the final scene of "Save The Last Dance," which earned $ 137+ million at the US box office.

  • Launched Bridge to Hollywood and Broadway in 2001 to match brands with entertainment, meeting the needs of what I envisioned was a changing media landscape where brands would be welcomed around the table with producers.

A Top Line History of Noteworthy Achievements

  • After 911, I created a new revenue stream for Broadway by securing marketing sponsors for plays and musicals with brands including Pfizer, Olay, Michelob Ultra, Gran Centenario Tequila, and British Airways.

  • Produced The Apollo Theater's first Latin Music Festival by securing multiple three-year title sponsorships with Chivas Regal, American Airlines and Panasonic. 

  • I re-entered the China market after 20 years to represent Remark Entertainment and Zenulla, two Chinese-based companies focused on building entertainment collaborations between US and China, where I sold sponsorship in Chinese-based programming and negotiated and managed Hollywood celebrity endorsement deals across China's social media platforms. 

  • An early player in Artificial Intelligence, I joined the Conversational AI tech scene in 2021 to establish partnerships that increase fan engagement.  Established the collaboration that launched hyper-personalized experiences for digital publisher Sounds True, making the online platform "a truly innovative wellness platform," said the Executive Creative Producer.